Visit Philly celebrates Hispanic Heritage Month by showcasing its ‘Indivisible’ communities

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Visit Philadelphia is spotlighting Hispanic Heritage Month with a new campaign celebrating the city’s vibrant Latino culture and the power of dual identities as Hispanic Americans.

The campaign titled “Indivisible” features six Philadelphians making an impact through art, food and community work. The title is inspired by the Pledge of Allegiance, in which the word “indivisible” remains the same in Spanish and English.

“That kind of kicked off a thought process and our idea, which is like, ‘Hey, we should think about how we can lean into that, especially in the climate that we’re in,’” said Daniel Davis, director of diverse marketing for Visit Philly. “The campaign celebrates what it means to be primarily Hispanic and primarily American.”

In the campaign, Brandon Cisneros, a digital and marketing specialist at the Philadelphia Hispanic Chamber of Commerce, touches on his love for the city’s passion for culture. He said it was an honor to be part of the campaign.

“Coming to Philadelphia, I was really drawn to the city’s energy, its diversity and entrepreneurial spirit, all of which mirror my own values and background,” Cisneros said. “Joining the Greater Philly Hispanic Chamber of Commerce felt like a natural step because it aligned with my passion for helping Hispanic professionals and business owners thrive, so it’s been really amazing to take part in that and just uplift everyone around me in my community.”

Cisneros said the campaign comes at a pivotal time as communities across the country wrestle with questions of belonging and identity.

“Hispanic culture really profoundly shaped American culture,” he said. “It has influenced our art, our food, our music and just our overall way of living. These cross-cultural contributions and unique differences don’t divide us; they strengthen us, so this just reminds us of the power of unity and diversity.”

The campaign comes as the city prepares to welcome hundreds of thousands of visitors for next year’s slate of semiquincentennial events, including the FIFA World Cup, which alone is expected to bring 500,000 visitors and have a $770 million impact on the local economy.

“With 2026 right around the corner, it’s important that all people know that Philadelphia is a place that welcomes diversity and we don’t look at it as a negative,” Davis said. “We feel like it’s actually the positive that elevates defining strength for us.”

Visit Philly’s campaign will be seen throughout the region on social media, YouTube, as well as print advertisements in regional bilingual publications.