Corporate Underwriting

Learn about targeted marketing and branding solutions on radio, television and online.

WHYY attracts among the region’s most affluent, educated, professional and engaged individuals. Underwriting is an effective and efficient way to reach this highly educated, well-traveled and culturally discriminating audience while supporting WHYY’s award-winning public media.

WHYY’s underwriting team can help you design a program to meet your financial, marketing and philanthropic goals.

Questions? Contact Nancy Stuski at (215) 351-1223 or underwriting@whyy.org


Underwriting on WHYY-FM

WHYY-FM is the most-listened-to public radio station in the region and the Delaware Valley’s only NPR station focusing exclusively on news and information. Our format combines national and world news from Morning Edition, All Things Considered and Marketplace with award-winning original programs that have garnered national acclaim. WHYY productions include Fresh Air, Radio Times, The Pulse, and The Why.

  • WHYY offers 15-second underwriting messages to corporate sponsors. Rates are based on the daypart selected.
  • WHYY produces messages using professional in-house talent at no additional charge.
  • All on-air messages must comply with applicable guidelines.

To learn more, contact Nancy Stuski at (215) 351-1223 or underwriting@whyy.org

FM UNDERWRITING SAMPLES

UNDERWRITING VOICE TALENT

Underwriting messages are prerecorded and are produced by WHYY using WHYY talent only. Below are samples of the voices available for your messages.

Underwriting on WHYY-TV

News when you need it. Entertainment when you want it. Education when it counts. WHYY brings the world right into the living room through a lineup of trusted, high-quality television programs on three distinct digital television channels, all of which are available for corporate underwriting.

WHYY HD — Over the air on 12.1
This 24/7 channel features the award-winning programs, ranging from beloved children’s programs such as Sesame Street to PBS favorites such as Antiques Roadshow, Frontline and This Old House. The program line-up also includes WHYY’s original productions – You Oughta Know, Movers & Makers, Articulate and On Stage at Curtis.

Y2 — Over the air on 12.2
A blend of encore presentations, financial, health and music specials.

WHYY PBS Kids — Over the air on 12.3
PBS KIDS programming is now available 24 hours a day, providing increased access to award-winning PBS content especially for those who need it the most. Research confirms PBS KIDS programming helps children build critical skills that enable them to find success in school and life.

Underwriting on WHYY-TV
WHYY offers 15- and 30-second underwriting messages to corporate and nonprofit underwriters. Rates are based on the daypart selected. WHYY produces messages using materials supplied by the client and professional in-house voice talent at no additional charge. All on-air messages must comply with applicable guidelines.

To learn more, contact Nancy Stuski at (215) 351-1223 or underwriting@whyy.org

TV UNDERWRITING SAMPLES

UNDERWRITING VOICE TALENT

WHYY recommends that our station talent is used for underwriting messages. Below are samples of the voices available for your messages

Digital Underwriting

In addition to touching our audience through radio and television, WHYY reaches thousands in the Delaware Valley each day through WHYY.org.

Banners on WHYY.org — Effectively, measurably reach your target audience

  • Available run-of-site (CPM).
  • Google Analytics provide accurate metrics on impressions and click-throughs.
  • Geotargeting is available by state.
  • All online creative and messaging must be similar in tone and manner to on-air underwriting. View our web guidelines.

Unit Availability

Medium Rectangle — 300 x 250 pixels – WHYY.org

Format:
GIF, JPG — Animated GIFs may rotate up to three (3) cycles then must stop on final frame.
Max File Size:
30K Standard


Underwriting on WHYY’s live audio stream and podcasts

WHYY-FM’s live audio stream and podcasts can be accessed on computers, mobile device, smart speakers and through the WHYY app.

Each time the WHYY-FM live stream is played, a 15-second message runs before listeners hear the content. This pre-roll message is available to corporate underwriters.

Pre-roll and mid-roll messages are also available to underwriters in WHYY’s podcasts.

For more information on underwriting the live audio stream and podcasts, contact Nancy Stuski at (215) 351-1223 or underwriting@whyy.org

Listen here 


Corporate challenge grants and more

Other ways to partner with WHYY:

  • Corporate Challenge Grants Encourage viewers and listeners to join you in supporting public broadcasting during one of our membership drives on WHYY-TV or WHYY-FM. In addition to being a team-building opportunity for your staff, your company will receive numerous benefits including frequent company mentions throughout the challenge in recognition of your generous contribution.
  • WHYY Member Card Participate in the WHYY Member Card program which offers benefits and discounts throughout the Delaware Valley for WHYY members.
  • Matching Gift Program Join more than 130 companies in our area that match their employees’ contributions. The Matching Gift Program encourages support for WHYY and shows the community the value you place on public broadcasting.

For more information on these partnership programs, contact Nancy Stuski at (215) 351-1223 or underwriting@whyy.org

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It will take 126,000 members this year for great news and programs to thrive. Help us get to 100% of the goal.