Build your business and reinforce your brand with WHYY

WHYY offers multiplatform sponsorship options – on radio, TV, online and in the community – so your message can reach your target customer when and where they consume content. By sponsoring WHYY, you can reach a highly educated, affluent and culturally and civically-engaged audience, one that you are likely not reaching using commercial media.

View more details here.

Sponsorships with WHYY can:

  • Build and enhance your brand awareness in an uncluttered environment.
  • Generate leads.
  • Convert prospects to customers.
  • Amplify your reputation.
  • Increase engagement.
  • Build your bottom line.

Sponsorship Platforms:

  • WHYY-FM 90.9 is the region’s NPR affiliate and is the #1 local, member supported news organization with over 455,000 unique listeners per week in the region. We offer 15-second sponsorship messages.
  • WHYY-TV 12 has 451,000 unique viewers per week and is Greater Philadelphia’s #1 PBS affiliate featuring world-class PBS productions and WHYY originals. 15-second and 30-second spots are available.
  • WHYY.org is WHYY’s mobile-friendly gateway to stream WHYY radio, watch on demand video and read trusted local news. The site averages 1.4 million users per month. We offer display ads that rotate across the site.
  • BillyPenn.com provides information about all things Philly – from breaking news to civic explainers to fun roundups about food and entertainment. Billy Penn targets a millennial audience and garners 350,000 unique visitors per month on average. The Billy Penn newsletter is published 6 days per week to a highly engaged subscriber base of 44,000 readers. Display ads available on the website and newsletter.
  • Live Audio Stream – Listeners can access the WHYY-FM live stream on smart speakers, the WHYY app and directly from whyy.org. 750,000 devices access the stream monthly. 15-second pre-roll sponsorship messages are available.
  • Podcasts – WHYY’s Digital Studios create original podcasts, share popular podcasts, produce digital shorts and limited-run digital series. On average, WHYY’s podcasts are downloaded 210,000 times every month — and growing. We offer 15-second midroll sponsorship messages.
  • More platforms: newsletters, sponsored content, events and more.

Media Kit

Interested in learning more?
WHYY customizes all sponsorships based on your goals, timeline, audience targets, and budget for connecting and communicating with our audiences.

We’d love to hear from you. You can reach us at sponsorship@whyy.org or by calling 215.351.3300.

Want a digest of WHYY’s programs, events & stories? Sign up for our weekly newsletter.

Together we can reach 100% of WHYY’s fiscal year goal