Radio Times

Eli Pariser confirms our online confirmation bias

September 8, 2011

Hour 1

[REBROADCAST] New ideas are great, right? But what if you don’t know they’re out there? Time spent online can limit one’s exposure to new ideas narrowing our pre-existing confirmation bias, says ELI PARISER. A-founder of has been looking into the evolving personalization of online culture and finds people are allowing themselves to be defined by invisible filters, whether they know it or not. Is this cynical or the new way of the world in which we live? Pariser studies how we engage in online thought and the ramifications of sharing too much can edit out one’s intellectual and social possibilities in his recent book, “The Filter Bubble: What the Internet is Hiding from You.”

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