‘Inspired: Understanding Creativity’

Want to be more creative? NYT journalist Matt Richtel, author of the new book, "Inspired," explains creativity is in our DNA --- and the best ways to nurture it.

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(photo credit Simon Deac)

(photo credit Simon Deac)

Even if you don’t consider yourself to be a great artist or writer, your DNA is rich in creativity. It’s part of our primitive physiology, explains MATT RICHTEL in his new book, Inspired: Understanding Creativity: A Journey Through Art, Science, and the Soul. Richtel, a New York Times journalist, says that you don’t have to be a genius to be creative – just open-minded and curious, no matter how old you are.

Richtel joins us to talk about creativity and share some of the lessons he learned from speaking with creators like Yo-Yo Ma and Rhiannon Giddens. We’ll also talk about how it enabled our species to thrive, the myths that surround it and techniques to unleash our creative power.

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