Right NEast/Wrong NEast: N.J. media group plays it fast and loose

A few things raised our eyebrows about the South Jersey Media Group’s report on Philadelphia water main breaks.

First and foremost, why in the world would New Jerseyans care about such things?

An item that ran Wednesday on the company’s website about a Kensington water main break has seemingly no connection to New Jersey. And because we can’t logically expect N.J. media to be aware of Philadelphia neighborhoods, the report says the break on the 3500-block of Stouton Street happened in Northeast Philadelphia.

The block is south of the Frankford Creek, eliminating is from any Northeast ties.

Curiously, the reference appeared just after a link to an Action News story about the water main break. We clicked, expecting 6ABC to have made a neighborhood error, prompting the inaccurate report out of New Jersey. But as far as we can tell, Action News never mentioned the Northeast. Meaning someone in New Jersey took it upon themselves to not only report about a Philadelphia water main break, but toss a Northeast reference in there.

Inaccuracies aside, this one is just weird.

Outside media don’t care about the Northeast. We have all seen them misuse, misspell and mistake our neighborhoods and our streets, so we at NEast Philly wanted to do something about it. When they get it wrong, we set it right in a segment we like to call Right NEast/Wrong NEast.