Pop-up store in downtown Wilmington officially opens

“Pop-up” toy store in downtown Wilmington celebrates official grand opening.  Yo-Yo Joe’s toy store has been a staple on Concord Pike since the store opened at the location of Mitchell’s, a toy store that closed in 2008 after serving customers on Concord Pike for decades.  The new pop-up store along Market Street in Wilmington is smaller than the store on Concord Pike and is designed to draw shoppers to downtown Wilmington.

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