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Does ‘ethical shopping’ make a difference?


Hour 2

On “Cyber Monday” after the frenzy of “Black Friday,” and as holiday shopping season kicks in, we examine the efforts by some consumers to have their shopping dollars reflect their values. Some opt to buy “fair trade,” others “cruelty-free.” Some go for “local,” others “organic.” On today’s Radio Times, does this “ethical consumerism” really make a difference? When a consumer tries to apply their values to the shopping decision, does it make a difference, to the consumer, the product, the seller, the supply chain, and the cause being supported? Joining us to explore these questions is DARA O’ROURKE, UC Berkeley professor of environmental and labor policy, one of the world’s leading academic experts on global supply chains and founder of GoodGuide, an online information resource about the health, environmental and social performance of products and companies; and GIANA M. ECKHARDT, an associate professor of Marketing at Suffolk University in Boston and the co-author of the 2010 book, “The Myth of the Ethical Consumer.”

Listen to the mp3

[audio: 112811_110630.mp3]

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