‘We gotta run around like rats’: Jersey Shore businesses still struggling to hire as season gets underway

The unofficial start of summer has arrived, but many businesses are having a hard time staffing up, leaving them frustrated as they face the rest of the season.

Morey’s Pier on the Wildwood Boardwalk advertises $15 an hour jobs on May 31, 2021, Memorial Day. (Kimberly Paynter/WHYY)

Morey’s Pier on the Wildwood Boardwalk advertises $15 an hour jobs on May 31, 2021, Memorial Day. (Kimberly Paynter/WHYY)

The display case near the entrance to the White Dolphin Restaurant in Wildwood is usually filled with a variety of pizzas waiting to be sold by the slice.

This year, it’s nearly empty, save for a stack of paper plates and a couple packages of premade hamburger buns.

“I don’t have pizza anymore,” said owner Mike Madafias, who has had the business since 1989. “I don’t have a pizza man.”

It’s one of 10 seasonal jobs the restaurant is still trying to fill. Right now, Madafias only has five people on the payroll. He has a sneaking suspicion why.

Mike Madafias is the semi-retired owner of the White Dolphin diner on the Wildwood boardwalk. (Kimberly Paynter/WHYY)
Mike Madafias is the semi-retired owner of the White Dolphin Restaurant on the Wildwood boardwalk. (Kimberly Paynter/WHYY)

“Everybody collects unemployment. Nobody wants to work,” said Madafias.

  • WHYY thanks our sponsors — become a WHYY sponsor

It’s a dilemma businesses in many towns along the Jersey Shore are facing right now. The state recently raised its minimum wage for seasonal workers to $11.10 per hour — $3.85 above the federal minimum wage —  but many business owners say potential employees may be able to make the same or more staying unemployed.

An April report from Bank of America Global Research estimated workers nationwide who previously earned less than $32,000 a year could make more money in the near term from unemployment benefits.

The Wildwood boardwalk was packed on the morning of May, 31, 2021, Memorial Day. (Kimberly Paynter/WHYY)

However, some economists say more generous pandemic-era unemployment benefits are not the only factor.

Some people are still concerned about the risk of contracting COVID-19. Others are also reluctant to take jobs right now because they may still be caring for children attending school online, something that prompted many workers, especially women, to leave the labor force over the past year. And economist Arin Dube told NPR’s Planet Money the problem may be low wages, pointing out places like Amazon that have increased their starting pay to $15 an hour and have not had trouble attracting workers.

Some places, like Morey’s Piers and Water Parks in Wildwood, have raised wages to $15 an hour for this summer season to try to offset that calculus.

As crowds return to the Wildwood boardwalk, many shops and attractions have signs posted looking for employees on May 31, 2021, Memorial Day. (Kimberly Paynter/WHYY)

None of the business owners WHYY News spoke to on Monday would say how much they are offering to pay their workers.

  • WHYY thanks our sponsors — become a WHYY sponsor

Regardless of what’s behind the small labor pool, many Jersey Shore employers are frustrated as they think about the rest of the season.

Manager Abbey Moore is anxious about the end of June, when school will be out and high school students will start packing the aisles of Shriver’s Salt Water Taffy and Fudge, another shop along the boardwalk in Wildwood.

Fourth of July weekend, one of the busiest of the season, is also on her mind.

“The weekend, we got by,” said Moore of the Memorial Day holiday. “I’m gonna say the next couple weeks, when it’s in full swing, we’re gonna definitely need more people.”

The candy shop typically has 12 seasonal employees. Moore only has four right now.

“It’s not a hard job. It’s not like you’re cooking in a kitchen in 90 degree weather,” she said. “You’re in a candy store with air conditioning.”

Bobby’s Place, a classic T-shirt emporium, is also hiring. Owner Joseph Sakkal’s shop usually employs five seasonal workers, but he and his wife only have three on the payroll.

Joseph Sakkal has owned Bobby’s Place on the Wildwood boardwalk for 30 years. (Kimberly Paynter/WHYY)
Joseph Sakkal has owned Bobby’s Place on the Wildwood boardwalk for 30 years. (Kimberly Paynter/WHYY)


Sakkal said it’s manageable — if everyone hustles.

“We gotta run around like rats around the store,” he said.

By contrast, those who decided to take summer jobs in Wildwood appeared happy to have the work, including Derryk Sellers, who signed up to staff a basketball-shooting booth 15 hours a day, seven days a week until the first week of August, when he returns to North Carolina to finish up his senior year of college.

Derryk Sellers, a rising senior in college, said that the pay is good on the Wildwood boardwalk, where he’s working 15-hour days. (Kimberly Paynter/WHYY)

Sellers said he’s getting paid more than he was last summer, when he worked the rides at Morey’s Piers. But he also thinks it’s a better gig.

“It’s more interactive,” said Sellers, a rising college senior. “I live through people on the boardwalk. I see people having fun, I have fun through them.”

Tu A’Belle, who is from Jamaica, will be working at Morey’s Piers through Labor Day, thanks to a seasonal work program for international students.

She’s still getting used to the cooler weather but said she loves the gig.

“It’s really fun,” said A’Belle.

Get daily updates from WHYY News!

WHYY is your source for fact-based, in-depth journalism and information. As a nonprofit organization, we rely on financial support from readers like you. Please give today.

Want a digest of WHYY’s programs, events & stories? Sign up for our weekly newsletter.

Together we can reach 100% of WHYY’s fiscal year goal