As part of our ongoing series examining how to measure and evaluate impact in public interest news, CPIJ met with Matt Golas, Managing Editor of PlanPhilly, to discuss his thoughts on the importance of understanding impact for his news organization. The following are video clips of the interview and full interview is posted below. Comments, questions and recommended follow-ups are welcome in the comments section.
How do you define ‘impact’ for your organization? What impact has PlanPhilly had since it was formed?
In what ways do you measure impact?
Do you take credit for changes in organizations PlanPhilly covers?
What are the biggest obstacles for PlanPhilly in having impact?
Do you ever time (rush or delay) the release of a story to increase perceived impact? Examples?
N.B.: the series by Patrick Kerkstra that Matt references is forthcoming for PlanPhilly. Previously, Kerkstra wrote the Weiss Award recognized series, Deluge of Deadbeats, on tax delinquency in Philadelphia.
Do you track which civic leaders consume or comment on your news? Does that matter to you? Why or why not?
Have you ever included a call to action in your news? Why or why not?