How Philly’s ‘Black Friday’ boycott helped advance equity and stop Rizzo’s third term

The 1978 protest brought thousands to The Gallery Mall, which lacked Black-owned businesses and usurped potential affordable housing funding.

Newspaper clippings are visible describing a protest at The Gallery. The Gallery building is visible in the background.

Newspapers covered the 1978 "Black Friday" protest led by Milton Street. (Archives of The Philadelphia Inquirer and The Philadelphia Tribune via the Philadelphia Free Library)

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To many people, Black Friday means a day filled with waiting in line at stores and snagging deals online. But half a century ago, an activist and budding politician in Philadelphia used the phrase to describe the opposite:

A boycott.

The year was 1978. Mayor Frank Rizzo, known for his embrace of police brutality and for using race as a political wedge, was in his second term — and scheming for a third. Philadelphians of color across the city were fighting for equal treatment and access to economic opportunity.

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Enter Milton Street, who’d made a name for himself advocating for affordable housing and was head of the Black Vendors Association.

Street, who would go on to win a seat in the Pa. House of Representatives a few months later, wanted to make a point about the economic exclusion of Black Philadelphians. He organized a late August “Black Friday” protest and boycott of The Gallery mall in Center City.

“We encouraged our community not to go to the mall,” said Sharif Street, a nephew of Milton who is now himself a state senator. He remembers attending the Black Friday demonstration and several others with his uncle and father, future Mayor John Street. “A number of us protested that mall for years.”

A newspaper clipping with a black-and-white photo has a headline that reads "1,000 march in support of Gallery boycott"
“1,000 march in support of Gallery boycott” (Philadelphia Inquirer, August 26 1978)

The top issue, Sharif Street said, was that the city had directed federal community development funds to help build the mall, which opened the year prior, rather than affordable housing in lower-income, majority Black and brown neighborhoods.

Adding insult to injury for demonstrators was the total lack of Black businesses incorporated into the new downtown shopping center.

“Then they have the audacity not to rent a single space to a Black businessman. Not only that, but they didn’t use any Black contractors when they built The Gallery,” then-City Councilmember Lucien Blackwell told the Philadelphia Tribune shortly before the Black Friday protest. “It’s time that we make up our minds to take on those who have been discriminating against us for the past 200 years.”

Protest organizers also wanted the head of the First Pennsylvania Bank to drop support for an amendment to the city charter that would have allowed Rizzo to run for a third consecutive term.

“We are going to let the businessmen of the city know that supporting Mr. Rizzo is supporting an unequal distribution of funds; it is supporting police brutality,” Milton Street told the Inquirer.

Carl Singley, a lawyer and retired Temple law professor, first met the Street brothers in the ‘70s, when they were selling hotdogs and cheesesteaks near Temple’s campus. He watched their early activism and the start of their political careers.

“Frank Rizzo … basically built his political career by exploiting the racial divide in Philadelphia,” Singley said. “So what you have happening during this period of time was the emergence of Black political activism in which the community was reacting to the policies of the Rizzo administration.”

And not just those policies, he said — there was a feeling that the business community, City Council, and other governmental structures were “not concerned about the needs of poor, working-class Black people.”

A black-and-white photo shows (from left) Poet Askia Muhummad Toure. State Representative David Richardson, WHAT radio personality Mary Mason, and WHAS radio personality Georgie Woods at a protest
“Among those present at the Aug. 25 demonstrations labeled “Black Friday” which centered on a boycott of the Gallery shopping area were (from left) Poet Askia Muhummad Toure. State Representative David Richardson, WHAT radio personality Mary Mason, and WHAS radio personality Georgie Woods. The demonstrators blocked traffic in center city as hundreds of police monitored the scenes.” (Philadelphia Tribune, Aug 29, 1978)

The Black Friday protest was part of a movement that would ultimately push the city to evolve policies and set goals around more equitable government contracting.

“What was going on in The Gallery in 1978 was sort of part of an evolution in the Black community about what it was we cared about and what we wanted,” Singley said. “Police brutality, decent housing, job opportunities in the government, but also economic development among Black businesses.”

An elaborate redevelopment project like The Gallery gave Milton Street and other community activists the perfect opportunity to highlight inequities in how public resources were spent, he added.

A strong showing that helped beat a charter change

In the weeks leading up to the “Black Friday” demonstration, Philadelphia Chamber of Commerce President Thacher Longstreth attacked Street for his plan, saying he doubted there would be enough support to pull off a boycott.

Longstreth called Street and his backers “irresponsible misguided idiots,” according to coverage in the Tribune.

A group of Black elected officials then threw their support behind the boycott, condemning Longstreth’s statement as racist. The group included Hardy Williams and William H. Gray III, both state representatives at the time, as well as Cecil B. Moore, then a councilmember and former president of the Philadelphia NAACP.

On the big day, a huge crowd showed up to The Gallery, according to coverage in the Inquirer and Tribune, which reported anywhere from 1,000 to 2,500 protesters. They crammed onto escalators, blocked entrances to stores and traffic in the streets outside, and shouted chants including, “Madman Rizzo’s on the loose; he must be stopped!”

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A newspaper clipping reads "Protest Scenes" and shows a black-and-white photo of protesters
“Protest Scenes: State Representative David P. Richardson leads the estimated 2,500 demonstrators from City Hall to the Gallery, 9th and Market Sts., to show Black unity in the city.” (Philadelphia Tribune, Aug 29, 1978)

Sharif Street, who was less than 10 years old during the series of Gallery protests, remembers protesters singing songs and wearing yellow and green buttons that read “Vote no on the charter change” and “Stop recycling” — referring to neighborhood recycling, or gentrification.

“That money [used for The Gallery], had it been invested in affordable housing, would have been instrumental in neighborhood stabilization,” he told WHYY News.

In Rizzo’s bid to smash through Philly’s two-term limit on consecutive mayoral terms, he cast himself as the only thing standing between his constituents in mostly white areas of the city and public housing, affirmative action, and school busing. He even told supporters at one point to “vote white.”

Sharif recalled riding through the city in the back of a pickup truck, with his father driving and his uncle, Milton, leaning out the window and shouting through a bullhorn, “Vote no on the charter change.” In parts of South Philly, where Rizzo had support, people threw rocks at them.

“Uncle Milt, they throwing rocks at us. What do we do?’” the young Street is said to have asked. The answer from his uncle: “Duck. Pick ‘em up, and throw ‘em back!’”

The Streets were not the only ones fighting Rizzo’s racist campaign ahead of the November 1978 charter change referendum. Dozens of existing organizations mobilized against it, according to coverage at the time, with at least half a dozen new coalitions formed for that sole purpose.

In the end, Rizzo lost. Voters rejected the referendum two-to-one, despite problems with voting machines that prevented thousands of Philadelphians from voting — mostly in majority-Black neighborhoods.

Priming a generation of political changemakers

Did the “Black Friday” boycott have a lasting impact on neighborhood development and business opportunities for Black Philadelphians?

Five years after the Milton Street-led action, Gallery II opened down the street from the original Gallery. The project was an “exhibition of minority participation,” per a headline in the Philadelphia Daily News, with close to a third of construction contract money going to business owners of color and nearly a quarter of the stores owned by people of color.

The Gallery II developer did receive public money — but it was a low-interest loan instead of flat-out grant, and city officials promised the money would be used for neighborhood development after it was paid back.

“This shows that minority involvement can work,” civic leader Bilal Qayyum told the Daily News. Qayyum, then head of the Philadelphia Citywide Development Corp., oversaw the committee that helped coordinate Gallery II business participation goals. “This can be a model for any economic development project in the city,” he said.

The year before Gallery II opened, City Council passed legislation that set specific goals for the percentage of city contracts that would go to businesses owned by women and people of color.

Beverly Harper, founder of community relations firm ​​Portfolio Associates, was one of the people who spearheaded the effort. The Black Friday boycott of The Gallery was not solely responsible for this progress, she told WHYY News this week, but “it definitely played a role.”

“Any discussion or activity that raised the awareness and created dialogue around economic opportunities was important,” Harper said.

A clipping has a headline that reads "Agreement reached on 'Setaside'"
“Agreement reached on ‘Setaside’” (Philadelphia Tribune, Sept. 17, 1982)

Singley, the lawyer who taught at Temple at the time of the Black Friday boycott, also sees the action as part of a broader movement: “The Gallery was a part of that tapestry of events taking place that moved the city … in a more progressive direction.”

State Sen. Sharif Street agrees. The Gallery protests helped drive greater investment in affordable housing under subsequent mayoral administrations, he said, and shaped a group of activists that went on to hold political office or work in government — including himself, and his dad, who served as Philadelphia mayor from 2000 to 2008.

“My earliest memories of protests and political activity,” Street said, “start with the Black Friday protest.”

However, the issues the demonstrators raised are still problems today, from racial disparities in government contracting to lagging opportunity for Black-owned businesses, to a lack of affordable housing.

Within a decade of Gallery II opening, the number of businesses owned by people of color had dwindled, according to reporting in the Tribune.

When it launched, Gallery II boasted 16 “non-white businesses.” By the summer of 1992, only one remained.

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