Philadelphia City Council has approved a bill clearing the way to wrap a building with a large advertisement.
Councilman Frank DiCicco authored the bill that would allow wrapping ads around a building at 6th and Callowhill Streets. Stephanie Kindt of the group Society Created to Reduce Urban Blight or SCRUB says big advertising facing a major highway such as the Vine Street Expressway is wrong.
“It will allow a 10,000 square foot digital billboard to face Franklintown park,” said Kindt. “This would violate the Federal Highway Beautification Act.”
PennDOT even sent a note saying if the bill passed, the city could face a reduction in highway funding for violating that law. Councilman DiCicco says he supported it because it is economic development.
“We need as a city to look to figure out ways to generate revenue. Outdoor advertising done in a great way could be a good tool,” said DiCicco. “Look at other cities they are making millions of dollars from outdoor advertising. It’s a new day.”
Mayor Nutter still has to decide whether to approve or veto the bill.