Guests: Joseph Turow
Most of us have probably noticed the how corporations track our consumer behavior online – just look at the targeted ads on your Google screen that use a word or two that you just included in a recent email. But are we also being tracked when we go to an old-fashioned brick-and-mortar store? In his new book, The Aisles Have Eyes, University of Pennsylvania communications professor JOSEPH TUROW outlines the measures that corporate executives go to track your buying habits at WalMart, Target, Macy’s and grocery stores. This hour, Turow tells us why companies are so invested in what you’re buying. But first, we’ll hear from KAREN TUMULTY of The Washington Post about White House press secretary Sean Spicer’s untruthful first press conference.