Mad Women: Madison Avenue advertising in the ’60s


Hour 2

[REBROADCAST] As soon as people hear that JANE MAAS worked in a 1960s ad agency, they can’t help but ask if the television show “Mad Men” gets it right — the booze, the sex, the sexism?  Jane Maas started in the advertising world as a copywriter for Ogilvy & Mather but eventually became an executive directing campaigns like “I Love New York.”  She’s now written a book on her early years in advertising and her struggles trying to get ahead in a male-dominated business.  It’s called “Mad Women: The Other Side of Life on Madison Avenue in the ’60s and Beyond.” With the long-awaited fifth and final season of AMC’s Mad Men premiering this weekend, we’ll find out if Don Draper is fact or fiction.

Listen to the mp3

[audio: 022912_110630.mp3]

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