Nike nixes tribute shoe plan after Iverson protest
Nike is pulling back on plans for a shoe that sneakily honors Allen Iverson after the former NBA superstar demanded answers.
Iverson says Nike used his identity, likeness and persona without permission for a sneaker out of the company’s Zoom Flight ’96 collection.
The ambiguously titled sneaker has Iverson’s No. 3 and the Philadelphia 76ers colors, but not his name.
Iverson’s lawyer sent a letter to Nike this week objecting to the shoe.
Nike spokesman KeJuan Wilkins said in a statement Thursday that the version of the shoe Iverson protested won’t hit stores as part of a business decision. Wilkins says the company will move forward with other color schemes.
Iverson, who retired last season, has had a shoe contract with Reebok since Philadelphia made him the No. 1 overall pick in the 1996 NBA draft.
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