Looking for the next revolution in public opinion polling

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     (<a href='http://www.shutterstock.com/pic-93948799/stock-photo-closeup-of-an-employment-survey-with-red-pen.html?src=csl_recent_image-1'>Survey</a> image courtesy of Shutterstock.com)

    (Survey image courtesy of Shutterstock.com)

    The annual conference of the American Association for Public Opinion Research is underway in Hollywood, Florida. That’s where we catch up with Frank Newport, past president of AAPOR and current editor in chief at the Gallup Poll. He brings us up to speed on statistical science and what topics those statisticians are studying.

    Survey specialists, pollsters and statisticians from around the world are examining such topics as:

    Scrutiny of existing surveying methods, such as phone and in-person surveying
    Methods of mining social data from platforms such as Facebook and Twitter. Can we analyze social media activity and bubble up public opinion based on what people are tweeting about?
    Election polling
    The effects of demographic trends on polling

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