Sasha Issenberg on ‘The Victory Lab: The Secret Science of Winning Campaigns’

Hour 1

What convinces a voter this way or that? It’s an age-old question that’s driven one of the surest, fastest-growing sectors of the American economy for the last several decades. But increasingly, that seemingly simple question is being asked, and answered, in astonishingly complex ways. In the heat of this campaign season comes a book, “The Victory Lab: The Secret Science of Winning Campaigns,” by SASHA ISSENBERG, that reveals the increasingly technical and micro-targeted tactics and strategies being employed by major political campaigns, including those of the Barack Obama and Mitt Romney campaigns. Issenberg, a former Philadelphia Magazine writer who covered the 2008 presidential campaign for the Boston Globe and now writes for Slate, has been cultivating expertise in the statisticians, strategists, academics, and maverick operatives who are reshaping how political campaigns are won and lost.

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[audio: 091212_100630.mp3]

Photo credit: www.thevictorylab.com