Blackface, sexy pumpkin, superheros: Halloween marketing and costume choices
Guests: Jennifer Fitzgerald, Kit Yarrow, Susan Scafidi
Boo! We’ll take a look at the economics of Halloween and the year’s most popular costumes for humans and even pets. We’ll be joined by JENNIFER FITZGERALD, instructor of Temple University’s Fox School of Business within its Marketing and Supply Chain Management department to discuss financial trends of this Halloween. And we’ll look at what your costume says about you, as well as what costumes could get you in trouble. Marty will talk with KIT YARROW, a consumer psychologist, and SUSAN SCAFIDI, professor at Fordham University School of Law where she directs the Fashion Law Institute.
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