Philly’s Textizen campaign works best on commuters

The Philadelphia City Planning Commission recently tried out a new tool for stoking civic engagement. The pilot project is over. The results are in.

Textizen works best with a captive audience.

“People riding on buses and trains were much more likely to respond,” said city planner Clint Randall. “Of all the different posters that we put around town asking people questions to respond via text, we really found that commuters were a great captive audience.”

Nearly 600 people responded to the yes-or-no question posted on SEPTA trains and buses. It asked, “Would you ride a rapid transit service along Roosevelt Boulevard to get to Center City?”

“Yes” votes got 97 percent.

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