Eagles players showcase Philly nonprofits with ‘My Cause My Cleats’ campaign

Philadelphia Eagles wide receiver Travis Fulgham (13) with the words 'Black Lives Matter' and Philadelphia Eagles wide receiver Jalen Reagor (18) with the name 'Breonna Taylor' seen on their helmets

Eagles wide receiver Travis Fulgham with the words 'Black Lives Matter' and wide receiver Jalen Reagor with 'Breonna Taylor' seen on their helmets during a matchup against the New York Giants, Sunday, Nov. 15, 2020, in East Rutherford, N.J. (AP Photo/Adam Hunger)

When the Philadelphia Eagles visit Green Bay on Sunday, close to two dozen players will be sporting fresh cleats.

The fancy footwear is part of the annual NFL initiative “My Cause My Cleats,” which features custom-designed game cleats that raise awareness of causes close to the hearts of its players.

Many participating players choose national-facing organizations they care about. Others select philanthropic endeavors in their hometowns. A handful of Eagles players, though, are giving back to organizations in the Philly area.

Customized cleats for Jalen Reagor feature Philly nonprofit Black Men Heal
Jalen Reagor’s cleats feature Philly nonprofit Black Men Heal. (Kiel Leggere/Philadelphia Eagles)

Among them is wide receiver Jalen Reagor, whose cleats will represent Philly’s Black Men Heal. The nonprofit provides free mental health services for Black men and aims to end the stigma associated with seeking treatment.

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“Thank you for believing in what we do,” Black Men Heal wrote of Reagor, who it applauded for being a mental health advocate.

In Seattle, Seahawks cornerback Quinton Dunbar will also be representing Black Men Heal with his cleats.

On special teams, kicker Jake Elliott and punter Cam Johnston are showcasing local animal rescue organizations.

Elliott is highlighting Philly’s Street Tails Animal Rescue, which helps find forever homes for the city’s homeless pets. The kicker’s cleats feature illustrations of his two dogs, Roxy and Willy, both of whom were rescued in Philly.

Customized cleats for Jake Elliott feature Philly nonprofit Street Tails Animal Rescue
Kicker Jake Elliott’s cleats feature Philadelphia nonprofit Street Tails Animal Rescue. (Kiel Leggere/Philadelphia Eagles)

“We cannot thank Jake & wife Annie enough for their continued support,” Street Tails wrote in an Instagram post, “and for being wonderful advocates for homeless animals everywhere.”

Johnston is promoting the Pennsylvania SPCA, a nonprofit that the punter has supported all season with his “Punts for Puppies” initiative. For every punt the Eagles down inside the 20-yard-line, Johnston covers the adoption fee for a dog at the PSPCA. Johnston’s dog Bella, a puppy mill survivor, was rescued from the nonprofit.

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Customized cleats for Cam Johnston feature the PSPCA
Cam Johnston’s cleats feature the Pennsylvania SPCA. (Kiel Leggere/Philadelphia Eagles)

Other Eagles participants include quarterback Jalen Hurts, who is supporting Montgomery County-based Alex’s Lemonade Stand. The foundation funds pediatric cancer research.

Customized cleats for Jalen Hurts feature nonprofit Alex's Lemonade Stand
Jalen Hurts’ cleats feature Montgomery County nonprofit Alex’s Lemonade Stand. (Kiel Leggere/Philadelphia Eagles)

Running back Corey Clement is highlighting Philly-based music nonprofit Rock to the Future, which offers free student-driven music programs to young people in Philadelphia.

Customized cleats for Corey Clement feature Philly nonprofit Rock to the Future
Running back Corey Clement cleats feature Philly-based music nonprofit Rock to the Future. (Kiel Leggere/Philadelphia Eagles)

Tight end Zach Ertz will be repping his own charity, the Ertz Family Foundation, and its involvement in “The Philly Bridge” initiative — which was designed to provide alternative activities and mentorship opportunities to young people amid the coronavirus pandemic and the city’s rising gun violence. The program was created after the shooting death of Philadelphia teen and youth football player Angelo Walker.

The game-day cleats feature the work of local customizers, as well as Nike, Under Armour and Adidas, according to the team. Many players ultimately auction off their cleats and donate the funds to the charities they chose.

Customized cleats for Zach Ertz feature the Philly Bridge Project
Zach Ertz’ cleats feature the Ertz Family Foundation and the Philly Bridge Project. (Kiel Leggere/Philadelphia Eagles)

Jeffrey Lurie, the Eagles’ chairman and CEO, said he was “deeply inspired” by the players’ year-round commitment to creating positive social change.

“This transformational work is amplified every year by the My Cause My Cleats initiative,” Lurie added, “which leverages our league’s national stage to raise awareness and critical funds for these very important player causes.”

A list of Eagles players participating in this year's My Cause My Cleats initiative.
A list of Eagles players participating in this year’s My Cause My Cleats initiative, and their respective cause. (Philadelphia Eagles)

When the Eagles (3-7-1) host the New Orleans Saints (9-2) at Lincoln Financial Field on Sunday, Dec. 13, Eagles coaches and staff will join the My Cause My Cleats efforts by sporting custom Eagles Autism Foundation sneakers in support of the team’s ongoing efforts to raise money for autism research and programs.

But first, the Birds face the Packers (8-3) at 4:25 p.m.

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