Crayola to open family attraction at Mall of America in 2016

    The Mall of America will become even more colorful next year.

    Crayon maker Crayola said Thursday it will open its family attraction Crayola Experience at the Bloomington megamall in the summer of 2016.

    It will be the third location for the brand. Crayola Experience Orlando just opened in Florida. The company’s first Crayola Experience, in Crayola’s hometown of Easton, Pennsylvania, now attracts hundreds of thousands of visitors annually.

    At the Mall of America, the 60,000-square-foot attraction will be located in what was an exhibit center in the Southeast Court on Level 3.

    Crayola Experience MOA will feature 25 hands-on activities. Guests can name and wrap their own crayon, star in their own coloring page and paint with melted wax.

    Crayola expects to hire up to 250 seasonal and fulltime employees.

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