At this Philadelphia theater, the patrons decide the price of a ticket
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Kevin Glaccum, artistic director of Azuka Theatre. (Emma Lee/WHYY)
More than long lines or scarce parking, there’s one thing that will keep patrons from attending plays without fail: high ticket prices. Well, one Philadelphia Theater Company is trying to boost attendance by letting theater goers tell them how much a play should cost.
Azuka Theater Company is the only one in the country letting people pay whatever they want for its entire show season. NewsWorks theater blogger Howard Shapiro spoke with Azuka’s leader, Kevin Glaccum, about the company’s big gamble.
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Shapiro on Theater
Critic Howard Shapiro offers reviews and insights into Philadelphia's theater scene.
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