Studio 2 Extra: behind the scenes of food influencing

Jacob Fink, better known as @jacobdoesphilly, breaks down what exactly goes into food review content creation.

Listen 11:28
@jacobdoesphilly reviewing Cleo Bagels in West Philly

@jacobdoesphilly reviewing Cleo Bagels in West Philly

Jacob Fink, better known as @jacobdoesphilly, never expected to become a food influencer. But now, some of his  food review videos garner a million views.

Avi Wolfman-Arent sat down with Jacob to learn more about the business of content creation: the money, the process, and the future. Some of his answers might surprise you.

 

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