Slacktivism
Do you change your Facebook profile to match the cause du jour? Or put a Twibbon on your Twitter account to show your support for a disease you’re not sure how to spell? Then you might be a slacktivist.
The Inquirer reports today on slacktivists and their impact on fundraising: typically none. Put simply, slacktivism is the lazy person’s answer to social causes: make a mention on social networks and call it a day. You’re spreading the word, but not raising money.
Though there’ve been successful cases of slacktivism (mostly celebrity-induced), interview subjects in the article contribute the trend to a decrease in awareness of slacktivist-supported causes.
Feed the Feed: Do you think slacktivism diminishes the value of a cause?
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