New Jersey’s Duke Farms uses camera for bird-watching, marketing

First it was the Franklin Institute hawks. Now it’s the Duke Farms eaglets. A webcam at the Hillsborough, N.J., property is keeping a close eye on some bald eaglets.

But Duke Farms realized long ago the dual value of the camera.

These eaglets are new, but the camera is not. It was set up three years ago, as the Star-Ledger reports, and nearly three million people have tuned in. It’s not quite as impressive as the 21 million hits the Washington National Zoo got in one year from its “panda cam,” but like Duke Farms, many other zoos and wildlife habitats recognize the draw the baby animals have to potential visitors. Duke Farms uses its cam to house educational information on bald eagles.

You can watch the eaglets here.