As part of its fifth annual “Stop Hunger at Your Station” campaign, SEPTA has wrapped its hybrid bus #8427 in a full-size food drive advertisement and released a time-lapse video of the process.
Advertisements that wrap SEPTA buses have become increasingly popular. With its advertising vendor Titan 360, SEPTA is wrapping five to 10 buses each month. A single bus wrap can cost in the area of $10,000 and takes roughly six hours once the images are printed. Advertising rates vary depending on the number of vehicles wrapped, service routes and other factors.
During the “Stop Hunger at Your Station” food drive, Oct. 7-21, SEPTA’s own bus wrap advertisement will be touring the SEPTA service area, and to help promote the joint SEPTA and Philabundance hunger relief campaign, SEPTA has offered a behind the scenes glimpse of what it takes to wrap a bus.
During the morning and evening rush hours, Oct. 7-21, the bus will be parked in high-traffic areas like City Hall and SEPTA headquarters. During off-peak hours the bus will travel on its regular service route.
SEPTA hopes the bus will remind passengers to donate dry and canned foods to the marked barrels at more than 40 system locations. Last year “Stop Hunger at Your Station” collected 19 tons of food, an estimated 38,000 meals.
To catch the wrapped bus at its first stop, celebrate the food drive launch at a special event with SEPTA, Philadbundance and city officials at City Hall, Friday, Oct. 4 at 11 a.m.