Black Friday savings beckon shoppers

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 People wait in line late Thanksgiving night in 2012 for a Best Buy store in Northeast Philadelphia to open its doors at midnight. (AP file photo)

People wait in line late Thanksgiving night in 2012 for a Best Buy store in Northeast Philadelphia to open its doors at midnight. (AP file photo)

Warm up your credit cards, the holiday weekend brings with it many opportunities to start on holiday shopping.

Jill Gonzalez of the website wallethub.com says while many retailers advertise big Black Friday discounts, some are actually quite modest.

“Sixty-eight percent on average is what J.C. Penney is offering off as far as discounts goes,” Gonzalez said. “The worst places, such as Big Lots, Sam’s Club and Costco, on comparison ate only offering 20 percent off.”

You might get a break and avoid the mobs by asking retailers to match a competing store’s offer,” she suggested.

“A lot of stores will give you price comparison,” she said. “So if you pull it up on your phone quickly and say it’s this much cheaper at another store, you will most likely get the difference.”

Jewelry is the most discounted category, at 73 percent, whereas computer and phone prices are cut about 31 percent, Gonzalez said.

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