The newsstand price of Philadelphia’s two major newspapers is going up January 31st. The parent company Philadelphia Media Network says the cost of the Inquirer and Daily News will go up to one dollar each, but the Sunday paper will stay the same price. The price of home delivery is staying the same.
Rick Edmonds, the media business analyst at the Poynter Institute, which monitors the media, said the increase comes with the changing media landscape.
“The old strategy used to be you sold the paper very cheaply. The benefit of that was you get big circulation numbers and a lot of advertising as a result,” he said. “Newspaper advertising has weakened, (so) it just makes more sense to build up that part of the revenue stream that comes from readers.”
Edmonds added other major cities have already increased their newsstand copy prices.
“If anything, Philadelphia is a little bit behind the curve on this.”
He said the price increase will probably trigger a drop in circulation, but will help cover production costs.