Documentary filmmaker MORGAN SPURLOCK won fame for his first film, “Super Size Me.” His latest film is “POM Wonderful Presents: The Greatest Movie Ever Sold,” which both is an example of, and a critical analysis of, the transformative power of product placement and branding on today’s film industry. Spurlock interviews directors like Quentin Tarantino and Peter Berg about the influence of commercial branding on their movies, as well as cultural figures like Noam Chomsky and Donald Trump about their takes on product placement’s impact on entertainment and culture. And all the while, Spurlock documents his efforts, some successful, to sell his film to sponsors and would-be advertisers. “The Greatest Movie Ever Sold” is closing-night selection for the Philadelphia CineFest, and hits theaters April 22nd. One of Spurlock’s interview subjects, Public Citizen President ROBERT WEISSMAN, joins us to talk about his participation in the film and the issues it raises.