Internet shopping and brick-and-mortar stores

Guest : David Bell

Online shopping may be the fastest growing segment of the retail industry, but according to Wharton School marketing professor DAVID BELL, this doesn’t mean the end of brick-and-mortar stores. In fact, a number of online sites are opening physical stores and some of the most successful names in ecommerce maintain storefronts. Today, we look at how web retail has shaped American shopping and why brick-and-mortar stores still matter.  Marty talks with David Bell, the author of Location Is (Still) Everything: the Surprising Influence of the Real World on How We Search, Shop and Sell in the Virtual One.