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Eureka: the science of insight and how to spark those “Aha” moments

Listen 0:48:43

Guest: John Kounios

Maybe you’re standing in the shower or stuck in a traffic jam and all of a sudden a light bulb goes off in your head and you have the solution to the problem that’s been dogging you at work. Or you’ve got a great idea for a surefire invention or new app. Neuroscientist JOHN KOUNIOS studies these “aha” moments with brain-imaging scanners to understand where epiphanies come from and how to unlock our creative minds. He talks with guest host Mary Cummings-Jordan about his new book, written with Mark Beeman, The Eureka Factor: Aha Moments, Creative Insight, and the Brain.

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