Guest: Nir Eyal
How often do you look at your smartphone during the day – checking Facebook or Twitter, or posting on Instagram? The fact that technology is addictive, and is being deliberately designed to be, probably doesn’t surprise you. But how can we protect ourselves from being too distracted by digital games, apps and social media? NIR EYAL knows all about the irresistible pull of our devices. In fact, he consults with businesses on ways to hook consumers and wrote a popular book about it a few years ago, Hooked: How to Build Habit-Forming Products. This hour, we’ll talk with Eyal about the best ways to resist digital distraction and about whether companies have an obligation to design less addictive tech.