Republicans say non-traditional campaign helped them turn Pennsylvania red

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Pennslvania State GOP Chairman Rob Gleason (center)  (Tom MacDonald/WHYY)

Pennslvania State GOP Chairman Rob Gleason (center) (Tom MacDonald/WHYY)

Pennsylvania Republicans have shared the recipe for Donald Trump’s win in Pennsylvania.  The ingredients were a combination of old-school and high-tech campaigning.

Pennslvania State GOP Chairman Rob Gleason says to beat the Democrats, Republicans had to come up with a new method of campaigning without abandoning the traditional ground game.

“At our highest point we employeed more than 200 staffers and trade organizations who oversaw more than 6.4 million voter contacts the most in Pennsylvania GOP history,” Gleason said.

In addition to traditional campaigning with Trump and Mike Pence, Gleason says, the party deployed non-traditional workers.

This year “was the first presidential cycle where we have a full-time digital staffer, much less three.  Our strong relationship between our field program and our date operations allowed us to have the best operation as quickly as possible,” he said.

With wins in the U.S. Senate, presidential race and state Senate among other races, Gleason says Pennsylvania has become more Republican.

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