Philly’s marketing campaign is too cutesy for target audience

The whole “love” thing worked for New York, but is Philadelphia taking it in the wrong direction? Jo Ann Allen thinks so. Our Morning Edition host is concerned the city’s mushy “XOXO Philadelphia” marketing campaign doesn’t have the desired effect.

Of course, she hates Tastykakes, so let’s take this with a grain of salt.

Jo Ann thinks the GPTMC may have taken the love a bit too far and is contradicting the very elements that attract folks here: the gritty, edgy arts, ever-evolving restaurant scene and parochial attitude we’ve come to be known for.

Are the kissing commercials and love-professing billboards too much?