SEPTA doesn’t exactly make me think about eating, but maybe I’d feel differently if I could food shop while waiting for the El.
Peapod, an online shopping service linked up with Giant, is now offering commuters the opportunity to browse virtual supermarket store shelves on a SEPTA station billboard. Pick what you want, scan the code with your smartphone, and presto – groceries show up at your door. Peapod launched home delivery in the city in November, and delivers all over Southeast Pennsylvania.
The Atlantic Cities notes that the idea of station shopping has taken off in cities worldwide, but Philly is the first to test out the idea in the US.
My guess is that these billboards are going to show up on regional rail platforms first to appeal to the busy suburban commuter. Anyone see one of these, send a photo my way.