Think Inside the Box: How Limits Fuel Creativity
A look at how constraints can fuel the creative process — and how too much freedom can do the opposite.
Listen 24:12
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We tend to think that creativity flourishes in the absence of limits, when we have all of the freedom to innovate and dream big. But what if the opposite is true? What if constraints — from strict rules to tight deadlines — actually make us more creative?
On this episode, we explore how limitations force us to think differently, solve problems in unexpected ways, and allow us to create our best work. We talk with science writer David Epstein about his new book “Inside the Box: How Constraints Make Us Better.” He explains how restrictions led to the invention of everything from impressionism to the iPod, and how to develop rules and limits for your own creative work that could encourage innovation.
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