Investigating the cult-like tactics of modern marketers

Advertising has been with us for as long as someone has tried to sell something to someone else. The powers of persuasion have been a constant through human history. But in recent years, consumers have learned how to avoid or block ads, which has forced big brands to devise stealthy workarounds using the tools of social media.

This hour, Marty will talk with marketer turned marketing critic Mara Einstein about her new book, Hoodwinked. It’s about how digital marketing is using the manipulative tactics that cults use to get us to buy stuff by creating a sense of community and connection – and by building on feelings of anxiety.