You might soon see ads on Philadelphia city buildings and trash trucks. City council has approved the idea in the name of bringing in new revenue.
The bill’s architect, Council President Darrell Clarke, says selling ads is better than raising taxes again.
“The opportunities are limitless I just want to see us move ahead get the contract done and bring in some much needed revenue,” said Clarke.
How much revenue does Clarke think the advertising will generate for the city? He compares it to SEPTA which has put ads on everything from the sides of buses to monthly passes to the front of its headquarters.
“The reality is they’ve done $21 million in the past fiscal year, so I would like to think we would be near that number but you won’t know until you do a contract,” he said.
Mayor Nutter still has to decide whether to sign the bill before any advertising could be sold.