Mid-Century Philly: 12th and Market

Today 12th and Market is dominated by SEPTA’s headquarters, the PSFS (Loews Hotel), the Convention Center Marriott. But back in 1950, storefronts like these ruled the day. In today’s Mid-Century Philly, we see 1227-29 Market street, where modern-looking stores for Fresh Loft Candy and Thom McAn shoes once stood – their signs illuminated by neon or rows of bulbs. The large billboard above the drug store at left advertises Lord Calvert Whisky in neon (“Switch to Lord Calvert… It tastes better!”).  The subway entrance and classic street lamp are certainly familiar sights, but the rest of this block has been erased, including the shoe-shine man and Evening Bulletin box.

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These images are part of the Parker & Mullikin collection held by the Free Library’s Print and Picture Collection.

 

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