Ever want to support a business that’s committed to doing “good,” but have a hard time finding it?
That’s the problem a new discovery website for socially minded companies looks to solve.
This Good World is basically a big, interactive map. It’s national in scope and “aims to connect and support good businesses — so that consumers can more easily discover these businesses and be able to support them too,” said co-founder Gavin Thomas.
“Good” here is any organization that can prove it’s doing more than just making money. With social entrepreneurship growing in popularity, Thomas and co-founder, Lisa Kribs-LaPierre, are hoping to connect the dots — between consumers voting with their wallets and do-gooding organizations looking to collaborate.
“A place where everyone can come together,” Kribs-LaPierre explained.
The website launched this week with about 100 founding members. Six of those businesses are located in Philadelphia, ranging from apparel stores to a brewery.
“It really captures what we believe in as far as using the community to connect with people that have the same kind of objectives that we do,” said Tom Kehoe, the owner and brewmaster of Yards Brewing Company.
Yards sports its community outreach and sustainability bona fides in its This Good World profile.
The new website is building its business around yearly membership dues. This Good World hopes its sleek interface can help it stand out from existing players here, including the Sustainable Business Network of Greater Philadelphia.