Four Loko agrees to change its alcoholic percentage label

    Many have admitted that drinking the Four Loko alcoholic beverage has quickly “messed them up.” This may have largely been because of the false labeling of alcoholic percentage the product contained.

    In order to settle Federal Trade Commission, Phusion Projects — makers of the drink — have agreed to change its labeling and packaging, according to the Associated Press.


    Phusion Projects falsely claimed that it was safe to drink an entire 23.5-ounce Four Loko can in one sitting, because its alcohol percentage, which was at 11 or 12 percent, was said to have the same amount of alcohol as one or two 12-ounce beers, the FTC says.

    The FTC also pointed out that a 23.5-ounce Four Loko actually contains about the same amount of alcohol as four or five 12-ounce cans of beer, which is not safe to drink in a single sitting.

    The drink will now include labels that give the amount of alcohol in a can, compared to the amount of alcohol in a can of beer. The drink will also be packaged in resealable containers.

    Want a digest of WHYY’s programs, events & stories? Sign up for our weekly newsletter.

    Together we can reach 100% of WHYY’s fiscal year goal