Christie looks forward to Fourth to draw crowds back to Shore

 Governor Chris Christie discusses tourism and Sandy rebuilding at news conference in Seaside Park (Phil Gregory/WHYY)

Governor Chris Christie discusses tourism and Sandy rebuilding at news conference in Seaside Park (Phil Gregory/WHYY)

Tourism revenue is down in some Jersey Shore towns, but Gov. Chris Christie is hoping the Fourth of July holiday weekend will help turn things around.

Christie says all the publicity about the damage from Sandy and the wettest June on record are influencing whether people go to the Shore.

“Even if the weather was perfect and the advertising campaign worked to 100 percent effectiveness, I think that this summer we’d still see some decline in tourism,” Christie said Tuesday during a stop in Seaside Park. “The question is going to be, once we get to Labor Day, what was the summer’s decline and how will we then deal with it for the summer of ’14.”

The governor says his appearances in the “Stronger than the Storm’ tourism ads do not mean he’s forgotten the people still trying to recover from Sandy. Promoting shore businesses can lead to more revenue to help with the rebuilding, Christie said.

He says it could be another year and a half before everyone is back in their homes.

Want a digest of WHYY’s programs, events & stories? Sign up for our weekly newsletter.

It will take 126,000 members this year for great news and programs to thrive. Help us get to 100% of the goal.