Philly papers send ads to non-subscribers

The company that publishes Philadelphia’s two major daily newspapers is targeting people in the Philadelphia region who don’t subscribe to the Sunday paper.

Philadelphia Media Network, is working with Calkins Media, Inc., the Journal Register Company, and Gannett Co., Inc. to launch Savings Spree!, a new, advertiser program that will be delivered to households not currently being reached by Sunday newspaper circulation, which is offered by The Philadelphia Inquirer, Bucks County Courier Times, Burlington County Times, Cherry Hill Courier Post, Delaware County Daily Times, The Intelligencer, Lansdale Reporter, Norristown Times Herald, Pottstown Mercury, West Chester Daily Local News, and The Wilmington News Journal.

The publication started landing on doorsteps across the region last weekend. 

Mark Block, the Vice President of External Relations for Philadelphia Media Network, said the program allows the company to work with other publishing companies in the Philadelphia region to address what has long been a demand of advertisers – both nationally and locally,

“To reach what is known as non-Sunday newspaper subscribers who are known to be very avid shoppers, very discounted-oriented consumers who are not receiving the supplements that appear in our Sunday newspaper,” said Block.

He says Savings Spree! is a good way to get deals into peoples’ hands.  Plus, it’s good for the company.

“It is a very profitable product for our company,” Block said, “as well as for the partners that are a part of the consortium, because we all recognize there’s a lot of advertising dollars that go unused because it just doesn’t reach subscribers.”

Block said people who don’t want to get the publication can opt-out.

The first phase of the Savings Spree! program launched last weekend, with a distribution to more than 158 thousand households not currently being reached by advertisers through Sunday newspaper subscriptions.