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The social media battleground of today’s politics

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Google's "Four Screens to Victory" strategy is meant to help political campaigns make the best use of technology and social media to reach potential voters' tablets, smartphones, TVs and computers. (Photo courtesy Google Politics and Elections)

Hour 1

Days before Pennsylvania’s primary, we step back and check our cell phones for the latest update on how political campaigns are using social media, technology and the “four screens” many of us see every day to get their messages out. Most of the major campaign announcements have come first on social media platforms like Twitter, Facebook and YouTube, as well as breaking news about developments on the campaign trail. How are the campaigns taking advantage of our increasing obsession with digital technology and social media, and how is that changing politics? Joining us to discuss these issues is DANIEL SIEBERG, a spokesman for Google’s Politics & Elections team, a technology reporter who has worked for CBS, ABC, CNN, MSNBC and the BBC, and whose book last year advised readers how to go on a “Digital Diet.” We’ll also talk with ANDREW RASIEJ, founder of Personal Democracy Forum, co-founder of TechPresident, and an in-demand technology and social media campaign strategist.

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[audio: 041912_100630.mp3]

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