Wawa, Acme, Campbell’s ahead so far in Brand Madness

First-round matches began today in the Philadelphia Business Journal’s Brand Madness bracket, which pits major Philadelphia brands against each other in a fun, unscientific competition.

The results so far are very telling of Philadelphians: Acme (or should we say Ac-a-me?) is leading over Unisys, and Wawa is squashing Lagos Fine Jewelry. Saxbys and Tastykake were neck-and-neck this afternoon, but the number of votes there is what counts.

Nearly 2,500 people had voted by this afternoon in the Saxbys/Tastykake face-off. The Acme/Unisys battle had just 557 votes at the time. Voting is open to the public, so find your loyalties and see how far they get you.