October’s East Falls Festival has been shortened from the previous month-long festival to just one week.
Organizers Krystal Cunillera and Larry Benjamin of the East Falls Community Council said they expect the event will bring in more than 1,000 participants from across the Northwest.
“We want our community to shine,” Cunillera said. “Manayunk has had the opportunity and Mt. Airy has had festivals, but East Falls hasn’t done that. We’re really hoping to catch the eye of families all over the Northwest.”
The week-long festival features events geared both towards younger families who have recently moved to East Falls and older adults who have spent decades in the area.
“I think previous events were accessible but not geared towards younger folks,” Cunillera said.
Community group EFCC decided one week would bring a new energy to the area and hopefully increase participation.
“It’s all volunteer driven and we all have day jobs, so we just figured we don’t need to stretch it out for a month because then, of course, you have to fill the month with 30 events. It just made more sense to pack it into a week,” Benjamin said.
The committee worked to include businesses, artists and performers from across the neighborhood to create a well-rounded experience for everyone attending.
The festival will run from Oct. 24 to 30.