A southern New Jersey shore town is using a billboard outside the Lincoln Tunnel to tell people it’s open for business after Superstorm Sandy.
Officials and businesses in Sea Isle City say they had to do something to dispel the perception that every shore town was devastated by the storm.
Sea Isle City’s City Hall and police station sustained some damage.
Motorists entering New Jersey from the tunnel will see the billboard proclaiming, “We’re Ready.”
Mayor Len Desiderio tells The Press of Atlantic City the town is hoping to attract New Yorkers or north Jersey residents. Sea Isle usually targets the Philadelphia market.
Sea Isle City Chamber of Commerce and Revitalization is paying the $15,000 montly fee for the billboard.