Right NEast/Wrong NEast: NBC10 confuses Mayfair with Nicetown, tries to cover up error

What could be worse than a TV news station reporting a shooting in Nicetown happened in Mayfair?

How ’bout rewriting the headline and the story to pretend the error never happened?

NBC10 showed up at a shooting scene at Germantown Avenue and Pike Street in North Philadelphia where police shot a man in the chest. Scary enough, as @letmebegreat pointed out on Twitter. Also scary to think NBC cares so little about giving accurate news to its audience.

So how did NBC address its mistake? It didn’t. There’s no reference to Mayfair in the story anymore. But tweets don’t lie (neither do URLs – look closely at the one in the NBC story):

Outside media don’t care about the Northeast. We have all seen them misuse, misspell and mistake our neighborhoods and our streets, so we at NEast Philly wanted to do something about it. When they get it wrong, we set it right in a segment we like to call Right NEast/Wrong NEast.