“POM Wonderful” premier draws four customers in sponsored town

    Perhaps the confusion over a documentary about product placement that’s also reliant on product placement prevent the crowds from pouring into Altoona’s Carmike Park Hills Plaza 7 Theatre yesterday.

    Maybe it was the Thursday debut that kept away. Or it could be that the big premiere party at the Jaffa Shrine Center last month drew enough people.

    Whatever the case, only four people showed up for yesterday’s paid debut of the Morgan Spurlock documentary Pom Wonderful in Altoona — the very town that Spurlock paid to rename itself for the sake of the movie.

    According to the Altoona Mirror, Gary and Daphne Gordon and their sons Josh and Nicholas were the only ones in the theater yesterday who paid to see the film that’s named after a juice. Altoona also took on the name POM Wonderful after Spurlock handed over a $25,000 check.

    The Gordons said they enjoyed the documentary. You can listen to Spurlock talk to WHYY’s Maiken Scott about the film during a Radio Times interview that air in April.

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