Pollsters rising to challenge of survey fatigue

Frank Newport, editor in chief at the Gallup Poll, joins us this week to talk about the challenge of getting  respondent cooperation, the rising costs of producing data, and Gallup’s response to criticism of it’s 2012 presidential campaign polling.

Frank Newport, editor in chief at the Gallup Poll, and past president of the American Association for Public Opinion Research, calls in this week from the organization’s 68th annual conference underway in Boston.

Attendees are focusing on the growing challenge of securing respondent cooperation, and the rising costs associated with producing data. Frank also describes how Gallup is proceeding after recent scrutiny and criticism of it’s 2012 presidential campaign polling.